Before we begin explaining why you should choose WordPress as your Content Management System, we thought it would be best to first explain what a CMS is and the major differences between the various types.
CMS is short for Content Management System, which is a type of online publishing system you can use to manage your website or blog. A CMS allows you to easily login and make changes to your website on the fly. You can publish, edit, and update your content, and add audio and video. Depending on the CMS chosen, you may be able to add additional functionality to the system by installing add-ons, also known as plugins or modules.
If you choose a well built Content Management System to run your website, you will not need to know how to code to make updates to your website.
The two main types of Content Management Systems are:
This is when the Content Management System is custom built and uses privately held and developed code. Depending on the quality of the code and the licencing terms, it may be difficult or extremely time consuming to extend the system because of poor documentation and system architecture. Having a custom CMS built to specification for your business can be very costly, especially for start-ups. In some cases users are charged a monthly fee for the use of the system. Proprietary AKA Custom Content Management Systems are often maintained and improved based on the discretion of the developer. Adding new functionality to a custom built CMS is typically more costly than if an open source CMS, such as WordPress was chosen.
Often an Open-Source CMS is created by a collaboration of developers across the globe that continuously test, fix bugs, patch security holes, and add additional functionality and templates to the system.
At CSP Solutions, although we can provide both types of Content Management Systems, the majority of our websites are built using the Open-Source CMS called WordPress. We typically choose to use WordPress due to the substantial savings it offers to our clients, ease of extensibility, and the ability to easily integrate Search Engine Optimization and Social Media into the websites we build.
Now that you understand what a CMS is, let’s focus on the benefits of utilizing the Open-Source CMS WordPress to run your business’ website, online store, or blog.
1. Save Your Business Money
WordPress is an excellent choice for small, medium and large businesses.
Imagine not having to wait for your web development company to make updates or modifications to your website. With WordPress you are in complete control of your website. As your business needs grow, so can the functionality of your website.
Typically the only time a website owner may require a developer’s assistance, is for advanced changes to the website and ongoing security and WordPress maintenance. With WordPress, the site administrator can simply login and make the changes at any time of the day. Depending on how often a website is updated, this could save quite a bit of money.
2. WordPress is Easy to Learn
Regardless of your technical ability, once your WordPress based website has been built to your specifications, it is designed to make updating easy for anyone with basic computer skills. You can easily publish content, add and edit media (audio, images and video), add additional pages and modify the navigation. No programming skills or FTP software are required to use the system.
If preferred, we can help get you and your team up to speed with managing your WordPress website, by providing WordPress training services and installing video tutorials for you to view at a later time.
3. Mobile Friendly
Did you know over 55% of Canadians own a smartphone? Almost half of Canadians’ access to the internet is through mobile devices such as smartphones and tablets, instead of personal computers.
When building your WordPress website you should make sure that it is developed to be mobile friendly. A mobile friendly website means your website will adapt to fit the screen size of any device. If your website is not mobile friendly, you could be missing out on attracting business from users who primarily use their mobile device to browse the web.
Google recently made changes to their algorithm which gives mobile friendly websites a slight ranking boost over their non-mobile friendly competitors. This may be the advantage you need to stand out amongst your competitors on the web!
4. WordPress is SEO Friendly
In order for your website to achieve high rankings on search engines such as Google and Bing, we recommend that you install an additional WordPress SEO plugins such as WordPress SEO by Yoast.
Depending on your understanding of Search Engine Optimization, it may be a good idea to invest in professional Search Engine Optimization and copyrighting services to increase your business’ online visibility.
5. Take Advantage of Social Media
Integrating Social Media into your website can help drive much more traffic to it, which in turn could potentially lead to increased leads, sales, donations, and subscriptions.
We typically recommend to our clients to install a plugin such as the AddThis.com Social Media sharing plugin to provide their website users with the ability to share information from their website with friends, family, and colleagues.
6. Increased Ways to Communicate with Your Customers
WordPress makes it easy for you to engage with your customers by allowing you to add additional plugins to your website, such as a live chat, online forms, reviews, forums, and commenting systems such as Disqus.
7. Print Friendly
Unfortunately many websites are designed too wide to print on a standard 8” x 11” sheet of paper. With WordPress you can add a Print Friendly Plugin to your website to make it print friendly.
8. Manage Your Website from Any Computer
WordPress is an application that is run on the web. It has a fully mobile friendly backend administrative area you can use to manage your website from your smartphone, tablet, phablet, laptop, desktop and other devices.
9. Set Multiple Users for Different Tasks
As the administrator of your WordPress website you can restrict the access of other users. This is useful when you have multiple users who perform different tasks throughout the website. Restricting user access can help make your WordPress website more secure by only providing users with the necessary capabilities they absolutely need.
10. Large Repository of Plugins (Add-Ons)
WordPress has a very active community of developers around the globe that test, release security updates, and overall improve WordPress’ system core.
Considering WordPress powers approximately 20% of all websites on the web, it is no surprise there is well over 29 thousand plugins readily available through the WordPress Plugin Repository. These plugins are free of charge, however to access premium plugin features there is sometimes a nominal fee charged by the developer.
If there is specific functionality you require for your website that is not available through the WordPress plugin repository, you can hire us to build a custom plugin to suit your unique needs.
Let’s be honest, nothing is hack-proof. However, if you maintain your website and ensure WordPress security updates are applied on a regular basis, you significantly improve the chance of your website not being hacked.
A WordPress website should have an ongoing WordPress maintenance plan in place to ensure the WordPress Core, theme, and all plugins are up to date. This will significantly decrease the likeliness of your website being hacked.
Your web development company should always complete a full backup (database and files) of the entire system before completing any system updates. They should also complete thorough testing afterwards to ensure all functionality is still working as expected, especially forms that capture leads.
Additional security plugins should be implemented to protect your website from various forms of hacking, such as Brute Force and Cross Site Scripting (XSS) attacks.
12. No Page Limit
Lastly, with WordPress you are not limited to a set amount of pages or content you can create. The only limiting factor would be your hosting packages disk space.
If you would like to learn more about how we can assist you with setting up a WordPress website, contact us today!