Content writing for an online audience is a bit different than standard writing. Content needs to be clean, focused and captivating to keep the attention of your target audience, while also being concise. Copy should be search engine friendly, which is accomplished by incorporating highly specific targeted key phrases individuals search for while using Search Engines, such as Google, Bing, Yahoo, etc. It is important to ensure that proper grammar and punctuation are used consistently.
Another important fact that is often overlooked, is it’s important that content should be unique and not copied from a manufacturer or competitor for two very important reasons:
- You could be violating copyright laws.
- Copied content can cause huge Search Engine Optimization problems. Search Engines can detect if your website’s content is copied or duplicate and may refuse to include your website in their index. If this occurs, prospective customers may never find your products or services.
In addition, overuse of keywords can be viewed as “spamming” by search engines. If your website gets flagged for “spamming”, you could potentially lose your SEO ranking.
If you would like assistance with ensuring your website’s content is appealing to Search Engines and people, contact us today.