It’s becoming increasingly obvious to businesses of all sizes just how important it is to have a mobile friendly website to accommodate smartphones, tablets, phablets, laptops, and desktop devices. Now it’s even more critical than ever!
Google has recently made an announcement that they have changed the way in which they rank websites to give a ranking boost to “mobile friendly” websites. What this new Google algorithm means for small, medium and even large corporate businesses, is that websites are now given another level of competition based on whether or not they are the old standard desktop design or the new and improved “mobile friendly” design. Websites that are mobile friendly are now given higher priority and will rank higher in search results.
For websites that are not mobile friendly, these websites will now rank lower in search results, regardless of how well they ranked previously. These changes are a huge benefit to mobile websites; however, for companies who have not incorporated responsive design into their website, this literally could potentially be the death of their business’ online presence.
Remember, customers can be impatient. If potential customers cannot find you, then they cannot buy from you or learn more about your amazing products and services!
How to Check If Your Website is Mobile Friendly
First off, when reviewing your website, does the website transform so that it is easily viewable on a multitude of different mobile devices with little to no fuss? What this means is your website users should not have to zoom in to make the screen or pictures smaller or larger, move around the screen to deal with tables or cumbersome images or media, or find it impossible to read the content on a smartphone or tablet due to font size and the typeface chosen. If your site is responsive, you should be able to go directly to any page, easily click around, and read content with ease.
Next, please ask yourself is your website accessible? Accessibility is a term used to ensure that individuals with special needs can use your website as well. There are numerous assistive technologies, such as text to speech and visual display enhancers that should work with your website, if it has been coded properly.
Lastly, is your website easy to use? Is content organized in a manner that makes it is easy for users to find important information quickly and easily? It is extremely important to remember that if a user visiting your website gets lost, confused, or requires a lot of clicking to find the information they need, it is highly likely they will move on to a competitor due to impatience or frustration. As a general rule of thumb, it should not take more than three clicks for a user to get to the information they need on your website.
Did you know Google has a mobile friendly testing tool that will tell you if your website is “mobile friendly” and is taking advantage of the new Google Mobile Friendly Algorithm? Unfortunately the tool only tells you if there is a problem with your website, but at the very least you will have some place to start!
If you’re unsure if your website is mobile friendly, you can contact us to review your website free of charge and we would be happy to provide you with a free quote to convert your existing website to be mobile friendly, or rebuild it from the ground up.